CRAFT BEVERAGES UNLIMITED EAST IN THE NEWS
For Immediate Release
October 16, 2016
Contact: Maria Ruiz, Marketing Coordinator
Phone: 800.535.5670 x106
Registration is Open for the 40th Annual Craft Beverages Unlimited East
Conference and Trade Show
Santa Rosa, Calif. –Vineyard & Winery Management has opened registration for its 40th Annual east coast conference and trade show. Formerly known as Wineries Unlimited, this event enjoys the title of longest running annual B2B wine industry event of its kind in the eastern U.S. With the addition of spirits and craft brew to the conference, the event is now called Craft Beverages Unlimited East.
The event will be held at the U.S. Cellular Center in downtown Asheville, North Carolina from February 10-12, 2016.
“Asheville was chosen for a number of reasons. It was apparent that we needed a venue in a location that better suited broader audience outreach into regions that produced wine, spirits, and craft beer,” says Robert Merletti, president and publisher of Vineyard & Winery Management magazine. According to romanticasheville.com, Asheville, per capita, has one of the highest rates of craft brew consumption in the Southeast. The city has been named as one of Frommer’s’ Best Places to Go in 2015 and CNN’s Eight Best Beer Towns in the USA.
For the first time, the event producer has brought together three leading trade magazines to plan three distinct conferences under one roof. Vineyard & Winery Management, Craft Beer & Brewing, and Distiller have joined forces to plan an extensive and varied event. Planners include John Bolton, CEO of Craft Beer & Brewing, Bill Owens, President of the American Distilling Institute’s Distiller magazine and David Bower, Enologist for North Carolina’s Surry Community College on behalf of Vineyard & Winery Management.
“This has allowed us to use established experts in their field to plan relevant and timely sessions and source the best possible speakers to address current regional issues,” says event producer Robert Merletti, President/Publisher for Vineyard & Winery Management magazine. The conference provides a wide and diverse offering of courses in enology, viticulture, marketing, craft beer making and distilling. Highlights include the following:
- Crop Load Adjustment: Does It Really Pay? Speaker: Dr. Justine Vanden Heuvel, Associate Professor of Viticulture, Cornell University, Ithaca, NY
- Designing a Winery Backwards. Speaker: Thomas Payette, Winemaking Consultant
- Southeastern Varietals: Panel Discussion. Speakers: Dr. Justine Vanden Heuvel, Associate Professor of Viticulture, Cornell University, Ithaca, NY; Tremain Hatch, Viticulture Research and Extension Associate, Virginia Tech; and Joseph Geller, Viticulture Instructor, Surry Community College
- Extracting Quality With Enzymes. Speaker: Peter Salamone, PhD, Laffort USA, Technical Manager, North America
- Distilling 101: A Guide to the Terminology, Process, and Control Points of Micro Distilling. Speaker: Robert Cassell, Partner, Millstone Spirits Group, greater Philadelphia, PA
- VESTA Workshop: Wine Chemistry. Speaker: Dr. Barry Gump, Professor of Beverage Management, Harvey Chaplin Eminent Scholar Chair
- Pruning Workshop at Biltmore Winery. Speaker: Joseph Geller, Viticulture Instructor, Surry Community College
See complete course information at www.cbueast.com.
The Trade Show will take place February 11-12 and showcase hundreds of companies exhibiting goods, services, and the latest innovations.
Early Birds can save 10% on several courses through 12/15/15. In celebration of its inaugural year in Asheville, trade show passes are being offered free of charge. Association members receive special discounts during the checkout process. All attendees also receive a one year subscription to Vineyard & Winery Management magazine, the leading wine industry trade publication.
Register online at www.cbueast.com or by phone at (866) 483-0172. Those wishing to purchase a trade show booth should contact Elizabeth Taggart at ExecutivEvents, firstname.lastname@example.org, (303) 530-0205 x16. Interested members of the press should contact Maria Ruiz at 800-535-5670 x106 or email@example.com to receive a press pass.
“Next year marks the event’s 40th Anniversary, and I can’t think of a better place to celebrate than Asheville, North Carolina,” adds Merletti.
ABOUT CRAFT BEVERAGES UNLIMITED EAST
Craft Beverages Unlimited East is a division of Vineyard & Winery Management, the leader in wine industry professional development and North America's leading independent wine trade publication. This event proudly supports the eastern wine trade through its affiliations with key organizations who bring strength to the eastern wine regions and the wine industry as a whole.
For Immediate Release
June 11, 2015
Contact: Suzanne Webb, Conference and Trade Show Director
Phone: 707.577.7700 x108
Craft Beverages Unlimited 2016 moves to Asheville, North Carolina and the Midwest Grape & Wine + Craft Brew Event Gets a New Name
Santa Rosa, Calif. –Vineyard & Winery Management (V&WM) will relocate its Craft Beverages Unlimited conference and trade show from Richmond, Virginia to Asheville, North Carolina. The event will be held at the U.S. Cellular Center in downtown Asheville from February 10-12, 2016.
Formerly known as Wineries Unlimited, this event enjoys the title of longest running annual B2B wine industry event in the eastern U.S. With the addition of spirits and craft brew to the conference, the event will now be called Craft Beverages Unlimited East.
V&WM has also officially changed the name of its Midwest conference and trade show to Craft Beverages Unlimited Midwest. Previously known as Midwest Grape & Wine + Craft Brew, the new name will match its new identity and unify the brand with its sister show in Asheville. The annual B2B event will return to the St. Charles Convention Center in St. Charles, Missouri February 3-5, 2016 with a structure and strategy similar to the Asheville event.
When asked about the move to Asheville, V&WM President and Publisher, Robert Merletti said, “After five years at the Greater Richmond Convention Center and the expansion into other adult beverages, it was apparent the event needed a venue in a location that better suited broader audience outreach.”
“Asheville was chosen for a number of reasons, not the least being known as ‘Beer City’,” added Merletti. According to romanticasheville.com, Asheville, per capita, has one of the highest rates of craft brew consumption in the Southeast. Accolades include being named Beer City USA for four years in a row, Forbes Travel Guide 5 Beer Cities To Hit This Summer and CNN’s 8 Best Beer Towns in the USA.
The city has been named as one of Frommer's' Best Places to Go in 2015 and notes that “Asheville's national profile has risen to qualify it as the Austin of the East—accessible, youth-friendly, affordable, and the place to go for a sweet lifestyle.” Nestled in the Smokey Mountains, its offers outdoors activities, an artists’ community, and is home to the world famous Biltmore Estate.
In an unprecedented maneuver, a coalition of three leading beverage trade magazines are coming together to form an alliance and create three distinct conferences together under one roof: Craft Beer & Brewing, The American Distilling Institute, and Vineyard & Winery Management. These industry leaders will work to develop their own high level program within their own discipline under the general heading of Craft Beverages Unlimited in Asheville. All have distinct brands with niche magazines and established audiences. Their expertise and strategies will help create relevant content for their own specialized session tracks to ensure a healthy turnout.
“North Carolina has an active and growing wine industry. This move has sparked enthusiasm and support from the North Carolina Winegrowers Association,” according to Merletti.
“Asheville is hot spot for craft beer in the U.S. We couldn’t be more excited about helping bring this great event to the world-class craft beer community of Asheville, NC. The rapid growth of the craft beer industry in Asheville makes this location perfect.” according to John P. Bolton, CEO, CO-Founder of Unfiltered Media Group, LLC, Craft Beer & Brewing Magazine.
“Asheville is also very close to both Kentucky and Tennessee, meccas for those making spirits in the U.S.” says Bill Owens, founder and president of the American Distilling Institute.
“Next year marks the event’s 40th Anniversary, and I couldn’t think of a better place to celebrate than Asheville, North Carolina,” adds Merletti.
Each event will include a two-day trade show. Exhibit dates in St. Charles are February 4-5 and in Asheville on February 11-12, 2016. Booths will be available for purchase soon. Anyone interested in a trade show booth should contact Elizabeth Taggart at ExecutivEvents, (303) 530-0205 x16, firstname.lastname@example.org.
More information will be available online at CraftBeveragesUnlimitedMidwest.com and CraftBeveragesUnlimitedEast.com. Check back frequently for details as the program develops.
Beginning in 2015 the yearly east coast conference known as Wineries Unlimited changed its name to Craft Beverages Unlimited. In addition to talks, seminars and tastings centering around wine, presentations will also center around beer and distilled spirits.
The 2015 trade show takes place in Richmond, Virginia on March 4th and 5th.
Wine Trail Traveler 2015 Coverage of Craft Beverages Unlimtied
Winemaking blog posts
Craft Beverages Unlimited to Include Distilling
What's Trending in Beverage Alcohol?
The Power of Digital Marketing
The Many Faces of Distilling
Post Modern Winemaking Forum
Wine Trail Traveler blog posts
Craft Beverages Unlimited - Trends
Discovering Distilling at Craft Beverages Unlimited
What the Craft Beverages Unlimited Trade Show offered Attendees
February 25, 2015
From the Wine Trail Traveler:
Craft Beverages Unlimited to Include Distilling
For decades Wineries Unlimited has been the premiere wine trade show in the Eastern United States. Several years ago the trade show moved from South Eastern, Pennsylvania to its new home in Richmond, Virginia. We attended the first show in Richmond in 2011 and attended again in 2012. Since that 2012 show, Wineries Unlimited has expanded to include beer. This years marks another expansion, to include distilled spirits. The name also has changed and now the trade show is know as Craft Beverages Unlimited.
The two day conference and trade show takes place on March 4th and 5th at the Greater Richmond Convention Center. Each morning begins early with a general session from 8:00 am until 9:00 am. On Wednesday the topic of this general session is “What’s Trending in Beverage Alcohol” and Thursday’s session is titled “The Power of Digital Marketing.” Each day at 10:00 am the trade show opens. Over 100 businesses will have tables set up for attendees to visit and chat about their products or services. On Wednesday the trade show closes at 6:00 pm and on Thursday the trade show closes at 2:00 pm.
During the other hours of the day there are concurrent sessions running. On both days from 9:00 am to 12:00 noon, there are sessions covering marketing and business. At the same time both days there are sessions covering beer. From 10:00 am until 4:00 pm the first day there is a session on distilling. Kathy and I are going to attend this session because it is new and we are expanding our website to include distilleries that we have visited over the years. The distilling session also has a field trip to a local distillery. As a former teacher, I always enjoyed field trips. The wine sessions are from 2:00 pm until 6:00 pm each day.
(read full article here)
September 17, 2014
From 50 States of Wine:
Craft Beverages Unlimited 2015
I've looked longingly at the Craft Beverages Expo on the West Coast, but time and expense have made it impossible to attend. Now there's a somewhat better opportunity - registration is officially open for the 2015 Craft Beverages Unlimited (CBU) conference and trade show... (read full article here)
September 14, 2014
From The Press Democrat:
Viticulture briefs: Craft beverages trade show set
Vineyard & Winery Management has opened registration for its Craft Beverages Unlimited conference and trade show, which targets wine industry professionals in the eastern United States and Canada... (read full article here)
September 8, 2014
FOR IMMEDIATE RELEASE
Contact: Suzanne Webb, Marketing Director
Phone: (707)577-7700 x108
Registration is Open for 2015’s Craft Beverages Unlimited
Santa Rosa, Calif. – Vineyard & Winery Management (V&WM) has announced that registration is officially open for the 2015 Craft Beverages Unlimited (CBU) conference and trade show, formerly Wineries Unlimited.
For 39 years, this annual event has been serving wine industry professionals in the eastern United States and Canada. In keeping with current trends and market demand, the expanded two-day conference and trade show will now cater to producers of wine, craft beer and spirits creating one unified show.
“For two years now, we’ve been testing the marketplace to determine the demand for a one-stop educational and shopping experience,” said Robert Merletti, event producer and president of Vineyard & Winery Management. “Many of our exhibitors service more than one industry and many wineries are exploring alternative business models that expand beyond wine. Now is the optimum time to go ‘full beverage.’”
Craft Beverages Unlimited will take place March 4-5, 2015 at the Greater Richmond Convention Center in Richmond, Va.
There are several key strategies in place to drive conference attendance across all beverage platforms. “We’ve taken extra effort to improve our wine education offerings while extending our reach into other adult beverage industries,” Merletti said.
Highlights of the 2015 conference will include:
Dr. Bruce Zoecklein, Enology Professor Emeritus at Virginia Tech, will be joined by winemaker Clark Smith, whose “Postmodern Winemaking” was hailed as Wine and Spirits Magazine’s 2013 Book of the Year. These two experts will conduct a two-day forum on cutting-edge “Postmodern Winegrowing” for experienced grapegrowers and winemakers based in the eastern U.S. This forum will include multiple classroom-style wine tastings, open to a limited number of participants. Early registration is encouraged. Thereafter, stadium seating is available for just the lecture portion.
CBU is proud to announce Craft Beer & Brewing magazine as its event media partner. Based in Colorado, Craft Beer & Brewing will develop beer education sessions and specialized tastings, and cross-promote the program to its established and continually growing craft beer audience. According to CEO and Co-Founder John P. Bolton,“All of us at Craft Beer & Brewing are so happy to be part of this event in Richmond, Va. We are also very pleased to be partnering with such a first class and genuine organization like Vineyard & Winery Management. The synergy that exists between our two companies and the craft beer, wine, spirits industry is undeniable. That’s why we are so excited to help bring the craft beverage industry events that collimates education, exhibits, networking events, and tastings. As a multimedia company that publishes national magazine titles for craft beer enthusiasts, home brewers, and pro-brewers, we know and understand the challenges and opportunities that the craft beer market faces. Now we can play a role in uniting this perspective with the wine and spirits industry."
Attendees may also opt for an on-site Spiegelau glassware beer tasting where attendees may take home the glassware set as a parting gift.
Bill Owens, founder and president of The American Distilling Institute, will be on hand to conduct a distilling workshop that includes an interactive field trip to a local distillery.
Featured guest speakers will include Danelle Kosmal, vice president of client services with Nielsen’s Beverage Alcohol Practice, and Constant Contact's Ron Cates, who is one of the country's top email and social media marketing experts. EMyth business coaching will discuss relevant business and marketing topics necessary to thrive in today’s competitive marketplace.
Hundreds of new and returning exhibitors will showcase products and services for all facets of the adult beverage industry at the two-day trade show. Beverage tastings and lunch will be served on the trade show floor, allowing customers to socialize with vendors while shopping at the show.
Socializing will continue at the Downtown Ale House in Richmond, at an after-party featuring beer, wine, and spirits with appetizer pairings and music.
For full details and to register, call 888.273.4533 or visit craftbeveragesunlimited.com. To exhibit, contact Melissa Peterson at Boothboss, 715.824.5666, email@example.com.
About Vineyard & Winery Management
Based in Santa Rosa, Calif., Vineyard & Winery Management is an independently owned and operated multimedia company that produces an international wine trade publication, conferences, trade shows and wine competitions. The family-owned company publishes Vineyard & Winery Management magazine, which has the highest circulation of any North American wine trade publication. V&WM's conferences and trade shows include Craft Beverages Unlimited (formerly Wineries Unlimited) and the Midwest Grape & Wine + Craft Brew Conference. Its wine competitions include The Press Democrat North Coast Wine Challenge, Grand Harvest Awards, East Meets West (formerly International Eastern Wine Competition and West Coast Wine Competition), International Women's Wine Competition, International Wine Channel TV Awards, and U.S. National Wine Competition. See vwmmedia.com for more information.